Brand guidelines · v0.1 · Sep 2026
supercash.in brand
The identity system for supercash.in — logo, colour, type and stationery, and how to use them together.
About the name. The name implies exceptional financial solutions and reliability, appealing to customers seeking financial services.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1F6B4DRGB 31, 107, 77#134233RGB 19, 66, 51#C8892ERGB 200, 137, 46#10261DRGB 16, 38, 29#F6F4EERGB 246, 244, 238Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmpower Your FinancesH2 · 36pxEmpower Your FinancesH3 · 24pxEmpower Your FinancesBody · 17pxEmpower Your FinancesCaption · 13pxEmpower Your FinancesLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@supercash.in
www.supercash.in
Founding Team
supercash.in
hello@supercash.in · www.supercash.in
www.supercash.in
Explorations
Alternative wordmark directions considered for supercash.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.